Understanding the JoJo BrandOrigins and Brand StoryThe JoJo brand began with a botched batch of brownies in a Pietermaritzburg garage. Johan "JoJo" Botha, a retired electrician, misread a cannabis extraction manual and accidentally created a stable emulsion. That...
Understanding Cannabis-Infused ChocolatesHow Infused Chocolates Are MadeRoughly 40% of first time users of cannabis confectionery report feeling absolutely nothing, then eating the entire box, and regretting their life choices by 11 PM. This is the paradox of...
Understanding the Market for Sweet EdiblesThe Rise of Cannabis and CBD Products in Modern RetailThe South African market for sweet edibles has shifted from a niche curiosity to a mainstream retail category. Consumers are moving beyond traditional confectionery,...